New categories mean greater growth, says wholesaler

International wholesaler, Pricecheck, is enjoying continued success following the introduction of new product categories in the last year, the company said this week. The business recently recorded an annual turnover of £54.7m for 2016-17, representing an £11.1m increase on the year before.

The Sheffield-based Today’s Group member distributes toiletries, cosmetics and other branded consumer goods and exports to over 75 countries around the world. It also partners directly with key global suppliers and distributes both regular and residual stock.

Business development director, Chris Roberts has helped to introduce new categories such as food, drinks, confectionery and pet care, into the business.

Roberts said: “It’s been a phenomenal year in terms of growth for the business, thanks in no small part to the introduction of our new product categories.

“Due to the unique way in which we operate, our flexibility and business model, we have been able to offer key suppliers and manufacturers a trustworthy solution when dealing with their residual, short-dated or surplus stock, in addition to more and more regular lines.”

One of the latest categories to be introduced at Pricecheck is pet care, with sales continuing to increase in the UK and overseas.

He said: “We’ve only been dealing with pet food and accessories for around a year now, but have already seen sales figures go above and beyond what we originally predicted for this category.

“Although Pricecheck is traditionally known for the toiletries and cosmetics categories, we believe that our success in food, drinks, confectionery and pet care will only continue to grow further, enabling us to introduce even more new categories for our customers, as well as developing our existing product range.”

One major appeal to manufacturers is the careful control of their brands offered by Pricecheck’s bespoke software systems and in-house IT support.

The firm’s IT Manager Richard Thompson said: “As our customer base has grown, manufacturers need to be confident that we can fully control where their stock is sent while maintaining their brand values. For example, some manufacturers don’t want their products to be sold overseas.

“My team have therefore developed a system that enables controls to be applied to a product code to prevent it being offered somewhere that it shouldn’t. This allows us to 100% guarantee that a product won’t appear in a territory which a manufacturer has highlighted to us.”

Roberts concluded: “In order to continue this growth, we are looking at opening up new accounts with some of the world’s leading food, drink and pet care manufacturers, as well as developing and expanding our other product categories and anticipate reaching £100m in turnover by 2020.”

Pictured above: Chris Roberts (left) and Richard Thompson.

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