Nestlé unveils limited edition “designer” pack for Aero

Nestlé Confectionery’s Aero brand has announced a collaboration with British fashion designer Matthew Williamson to create a  limited edition wrapper design.

The new “high-fashion” design will feature on Aero Milk Chocolate and Aero Peppermint impulse bars (both RRP 62p), with stock available from September 28.

The new-look packaging is an update on Williamson’s signature butterfly print, highlighted with luxurious metallic tones, the result is a feminine design aimed to appeal to the brand’s 35-54 year old female target audience.

This autumn will also see the brand benefit from a £2m media campaign, including outdoor, digital and Video On Demand advertising. The Matthew Williamson limited edition bars will benefit from bespoke digital activity on Facebook designed to bring the campaign to life.

 

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