Nestlé launches wholesale Toffee Crisp exclusive

Available from February 16 for 12 weeks only, the new bar is a combination of crunchy honeycomb pieces, crispy cereal and honeycomb flavour toffee, covered in milk chocolate (RRP 59p).

First launched in 1963, Toffee Crisp is now worth £31m and in the last year has seen a 21% sales growth [IRI, Value Sales total brand, 52 w/e 8 Nov, 14].

According to Nestlé, “honeycomb flavours are proving popular with consumers, with honeycomb confectionery growing ahead of the category. Penetration has increased 14% in the last year and has therefore contributed an extra £6m in sales to the category [Kantar Worldpanel: 52 w/e 25 May 2014, Take home 1 yr continuous panel]. What’s more, in product testing, the honeycomb flavour also scored highest of new flavour options with Toffee Crisp consumers.”

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