Nestlé Confectionery is launching an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines including Yorkie, Toffee Crisp, Rolo and Drifter.
Available from October 5, the promotion will offer Yorkie Milk, Yorkie Raisin and Biscuit, Toffee Crisp, Rolo and Drifter impulse lines at 2 for £1 in price marked packs. Non-price marked packs will also still be available.
Independent research has shown that in terms of promotions on-pack both retailers and shoppers believe a multibuy price promotion is more motivating than either rounded price points, discounted prices or a percentage extra free. In fact a huge 70% of shoppers questioned said a multibuy price-promotion (i.e. two for £1) would encourage them to make a purchase[him! research 2015].