Lesley and William Brown, who run the Frankmarsh Stores off licence, grocers and newsagents in Barnstaple, north Devon, are the first independent retailers to publish their daily programme for the first National Independents’ Week (NIW).
After a staff brain-storming session, Lesley has mapped out a daily programme of events for the week which begins on Monday, June 4.
NIW is the new centrepiece of the FWD My Shop Is Your Shop campaign, designed to remind consumers of the value of locally owned stores to their community. NIW is also encouraging independent retailers to recognise the trading opportunities arising from involvement in the community.
This is Lesley’s programme:
Monday: School Day. Pupils from local schools will be invited behind the scenes to see how a local shop works. Staff may dress in school uniform!
Tuesday: No ID, No sale Day. Staff will explain to customers why it is important that their sons and daughters obtain acceptable identification if they are to buy alcohol.
Wednesday: It Could Be You Day. The lottery will be the theme for the day together with a link to a local group which has received lottery funding.
Thursday: Recycle and Re-use Day. Customers will be encouraged to bring in carrier bags and egg cartons to re-use.
Friday: Local Produce Day. Focusing on local produce with tasting sessions for customers.Saturday: Fun Day to round off NIW. Local councillors will be invited to the store and encouraged, along with customers, to take up some challenges set by the staff.
Lesley will be keeping the local media informed of the NIW activities and sending in news and photographs if the press cannot get to the shop.
Lesley said: “We hope this programme will encourage other independent retailers to promote their business by getting involved in their communities and participating in the My Shop Is Your Shop campaign.”