‘Big Four’ grocer Morrisons has boosted its wholesale presence after signing a long-term franchise and wholesale supply agreement with Sandpiper CI, an operator of 43 mini supermarkets and convenience stores in the Channel Islands.
The supermarket giant said most stores will convert into Morrisons Daily outlets and be supplied with both Morrisons own brand, as well as branded products.
In addition, Morrisons will supply Safeway and branded products to the remaining Sandpiper shops. All stores will convert to selling Morrisons-supplied products over the next year.
The 12-month store conversion programme will commence in late spring, and once under way, will create around 100 new job roles as the business grows.
Sandpiper had previously worked with Nisa for 30 years.
Tony O’Neill, Sandpiper’s chief executive, said: “This is a significant step-change for our food retail operation. All our mini supermarket Food Halls will be converted to the Morrisons Daily fascia which will entail a seven-figure store upgrade investment programme.
“This new agreement will also be good news for local consumers. The Morrisons scale will help us to save on our operating costs which we can pass on to our customers by lowering food prices as each store is converted.
“We’re also looking forward to introducing the ‘Morrisons Makes It’ products. Morrisons is unique in making more than half its own fresh food products, including: fish, meat, bakery, fruit and veg. They’re also British farming’s biggest supermarket customer allowing our customers access to Morrisons-branded fresh meat which is 100% British.”
Morrisons – who already supplies wholesale goods to Amazon, petrol station operator Rontec and McColl’s – wants to grow its wholesale turnover to more than £700m by the end of this year.
James Badger, Morrisons wholesale director, said: “We are pleased to be announcing a partnership with a strong franchise partner in Sandpiper and the opportunity to bring Morrisons quality and value to customers in the Channel Islands.
“As Morrisons becomes broader and stronger, our brand is becoming more accessible to more customers.”