We are asking anyone with a direct calling role to help increase consumer awareness of both range and competitiveness by providing some added value on their key brands in store. Impulse and licenced categories will benefit from local investment.

While we are treated to Coke with Orange, America sees the launch of Diet Coke Plus with added vitamins and minerals, surely the healthiest Coke variant ever. While there may be more effective ways of meeting one’s daily requirements of essential vitamins and minerals, an early UK launch could trigger the recovery of a lack lustre carbonates market. CCE’s planned pound;80m summer marketing support should help.

Several of our buyers are puzzled by Danish Bacon’s recent efforts to perfect the bacon sandwich when, they claim, our depot canteen has already done so. Sandwiches are big business worth over pound;6bn a year to the convenience snack market. Recent Datamonitor research suggests consumers are prioritising health and indulgence in on-the-go snacking which demands more than a sandwich, cereal bar or chocolate biscuit. Are we doing enough here to help our retail and catering customers improve their share of this expanding market? Back to our buyers… what could be more indulgent that a crunchy ‘bacon sarny’ oozing tommy k!

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