Ever optimistic, we have built up stock levels and are ready for whatever Mother Nature throws at us -sunshine is preferred but there is still plenty of soup in the warehouse.
Following a visit to The London International Wine Fair our wine buyer is full of ideas on how we can improve our wine offering and create that vital point of difference for our retail and catering customers. He says that many suppliers and agents are unaware of the potential in our sector or know how to progress trading opportunities, preferring to pursue multiples and specialists. It will be interesting to see how many take up his invitation to come and see us.
The investment behind Aqua Pura’s Activa, Reviva and Volvic’s Revive launches into the booming sport and energy drinks category should bring competitors out to play. Lucozade Sport (and new Caffeine Boost) and Energy brands will want to maintain their 31% and 11% growth respectively and, together with Red Bull’s big summer spend, the category should see plenty of action.