Yet when a supplier makes that possible and it results in extra Features > Business, I am more than happy. A good example is Constellation Europe’s recent Hardy’s wine deal where our two for pound;8 retail offering was stronger than Sainsbury’s ( pound;4.29 a bottle) and Tesco’s (20% off). Here is one company which regularly provides us with the necessary ammunition to match and beat multiple deals and, as a result, is performing superbly with us.
Boxed chocolates for Mothering Sunday on 25th March have been selling well, but Easter Confectionery displays are starting to collect dust. Why do many independents leave their buying so late? We have many attractive multi-buy offers and exclusive deals to promote this year that won’t be found discounted in Woolies or Asda.
Price-marking is very good for business providing shared margins are maintained. UB’s current activity on its TUC, Cheddars and Ritz savoury biscuit brands, and Jacob’s Cream Crackers, is a good move that will result in extra sales as the recent McVities chocolate digestives price-marking activity proved.