Sunday business was manic. We are completely sold out of ice and there isn’t a bottle of ros eacute; wine in the place.

The heat wave has boosted sales of soft drinks, wines and beers, likewise ice cream and barbecue foods but it has done nothing for turnover with overall business down on last year.

The weather has really taken its toll on other categories and we would welcome cooler breezes and a return to normal trading patterns.

One company that must have been delighted with the UK’s hottest July on record, though, must be Coca-Cola.

It has given some pretty heavyweight support to the launch of Coca-Cola Zero, and of course it’s a no brainer to introduce a new soft drink in the summer, but money can’t buy the kind of boost that this weather has given to sales of soft drinks.

How quickly we are writing off the remains of the summer. No sooner do the kids break up for the holidays, we start our Back to School promotion.

Christmas is almost in the bag. Only drinks have to be finalised. Why are booze companies so slow to reveal their plans?

Given our sector’s strength in this category we are looking for some really special exclusive deals and pack formats to build into our Christmas off licence promotions.

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