Problems have already begun this year with many of our regulars sourcing leading brands through dubious supply channels at prices well below our cost. HM Revenue Customs are aware and are investigating but it is inconceivable that major brewers don’t know what’s going on or can do nothing to stop it. We want action now.
The recent influx of eastern Europeans into our area is presenting local retailers with some interesting selling opportunities and one of the buying team has been researching the market and identifying importers and distributors of a wide range of food and drinks. Nothing stays the same for long in this business.
Cobra’s brilliant cinema advertising is now supported by a massive national TV campaign which is opening up many new distribution channels. Sales are well up on last year and the brand is becoming a must stock for customers in both on and off trades.
The My Shop is Your Shop campaign is sure to benefit from a festive turn. Independents have lost market share at Christmas for years and the additional promotional exposure built around community values is just what is needed to help win back trade.