Multiples and specialists, even garden centres and DIY stores, began their Christmas campaigns weeks ago. We’ve been building up the Christmas spirit in the depot to help bring forward seasonal spend. A series of one-day specials with cracking offers on food, non food and drink should help.
We have a strong package for retail club members – a combination of keenly priced grocery multi-buys, Bogofs and price-marked packs. Most of the big brands are there, including Coke, Pepsi, Nestl eacute;, McVities, P G and Walkers. In the off licence, Inbev, Scottish Courage, AB and Carlsberg have contributed special pack deals we hope won’t turn up elsewhere. Popular spirits brands priced below pound;10 a bottle and a choice of wine multi-buys completes the package. I am dubious about only one thing. The contents of our pound;1.99 Christmas crackers box!
The Florida orange crop shortfall with increased transport and energy costs will lead to higher juice prices in the New Year. Some of our canny customers already see this as a rare stock appreciation opportunity. We are trying to maintain a healthy stock position until the supply situation is clarified. Buy now to avoid disappointment!