This clever week-long campaign, supposedly aimed at employees of the group’s business partners but earning masses of free publicity after it spread like wild fire over the internet, offers a 40% discount on all wine purchases. The deal is richer than its on-going ‘Buy two get the third free’ offer, but our retail customers should have no difficulty in matching these discounted prices given Threshers premium pricing policy on single bottles.
Ferrero Rocher’s ‘Share Something Special’ advertising is amazing and, judging by the rapidly disappearing Christmas displays, will be the outright ‘boxed chocolates’ winner this year.
The success of Magners Irish cider over ice has helped turn the cider market around so S N’s Bulmers Original ‘Born for Ice’ TV advertising campaign comes as no surprise. It’s a late start for Bulmers but, given Magners poor distribution through the independent channel, may yet give it the edge.