Customer count and sales figures suggest our extended Saturday and Christmas Eve Sunday opening hours were worthwhile and paid off, but we still wonder why so many of our customers leave their buying so late in the day.

Ferrero Rocher and Toblerone sales have gone through the roof this Christmas. In spite of heavy discounting at Woolies and elsewhere we have produced our best ever sales performance on both brands. Their considerable marketing investments have paid off.

‘Luxury and indulgence’ appear to be catching on in big way. We’ll bear that in mind for Easter.

The low alcohol Carling lager didn’t make much impression, which will hopefully discourage S N, Inbev and Carlsberg from going the ‘me-too’ route. Better they focus on getting profitability back into the category.

Now the task is to clear residual seasonal stock, organise the returns and prepare for our half-year stock take – only then can we measure our profitability with any degree of accuracy.

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