That’s why we are taking the campaign direct to our customers to encourage their participation. National press money-off coupons alone can bring millions of pounds of extra turnover into the sector. With only 5,000 store kits available we are making sure our customers are really clued up and operating in the front line.
The Kraft re-launch of Carte d’Or Experiences comes at a good time for the chocolate category and its Noir Framboise variant gets my vote for the most delicious dark chocolate of the moment. I just hope that Kraft’s pound;3.5m marketing support won’t be spent entirely on sampling in the multiple sector. I have the same fears about sampling opportunities for Nestle’s Heaven.
Diageo’s promotional backing has enabled us to hit a pound;9.99 retail price point through Easter on the big three spirits brands, Bell’s, Gordon’s and Smirnoff. We are finally making good progress in selling spirits through retail and exclusive label whisky and vodka are playing a major part in our success.