For the fifth year running, HP Sauce has teamed up with Movember, the men’s health charity, to show its ongoing support for the moustache-growing initiative. This year “Mo Bros”, and, for the first time, “Mo Sistas”, can win their face on one of 50 personalised HP Sauce bottles as a way of thanking them for their support of the charity.
HP Sauce is launching its campaign in the UK this week, with two million specially branded Movember bottles, complete with the campaign’s signature moustache and sketch of last year’s Mo Grower competition winner – Dave Wardope, from Carlisle.
Working with radio partner Bauer, the campaign is kicking off on Absolute, Magic and Kiss FM, to ensure as many Mo Bros and Mo Sistas get involved as possible.
With £5,000 worth of donations, social media will also play its part via the HP Sauce Facebook page with weekly competitions and prizes. “Mo Bros” will be encouraged to enter to win a personalised bottle by submitting photos in response to tasks. Each weekly winner will then be entered into the final public vote to scoop the “Golden Mo” prize. The overall winner will also pick up a Golden HP Sauce bottle for their top ‘tache and HP will donate £1,000 to their Mo Fund.
For more information about the charity and to register to grow a “Mo”, visit https://uk.movember.com/.