MJ Baker Foodservice gets 25% increase in orders at annual trade show

Independent wholesaler MJ Baker Foodservice has completed record-breaking sales at its annual foodservice trade show – for the third consecutive year.

The Newton Abbot, Devon-based firm, which runs the biggest foodservice event in the West Country, concluded deals worth more than £650,000 at the event at Newton Abbot Racecourse.

More than 800 foodservice professionals, made up of leading independent food manufacturers from across Devon, Cornwall, Bristol and Somerset, and some of the UK’s leading suppliers, attended the show, which broke the £600,000 sales mark set in 2016.

The free event was kicked off with the visit of Exeter Chiefs’ Thomas Waldrom and Don Armand.  The rugby players were on hand to help MJ Baker Foodservice cut the cake as part of its 18th birthday celebrations.

MJ Baker Foodservice, which is part of buying group Fairway Foodservice, sponsors the professional rugby union side.

MJ Baker sales director Giles Thomas said: “I think the key to success was in the support provided by our suppliers.

“There was a fantastic mix of suppliers taking part – from big household names to fabulous locally-based companies. We’ve a fantastic range of food producers and manufacturers across the West Country, and it’s wonderful to showcase their products at our event.

“We’re looking to further its success next year by increasing our number of exhibitors to 200.”

 Launched in 1999, the wholesaler supplies businesses and organisations across the West Country, including Somerset County Cricket Club and Exeter Chiefs rugby club.

Pictured above: (L to R) Exeter Chiefs’ Thomas Waldrom, Jo and Malcom Baker of MJ Baker Foodservice, and Exeter Chiefs player Don Armand. 

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