Mission Foods launches street food range to tap into trends

Flatbread specialist Mission Foods is hoping to tap into foodservice and eating-in trends by launching a new street food collection.

Street Tacos, Taco Shells, Italian-inspired Piadinas (pictured above), Chapattis and flavoured tortilla wraps such as Smoked Paprika, Harissa and Jalapeno lend themselves to a variety of on-trend dishes, the company says.

The range has been influenced by flavours from across the globe, whilst the new Sourdough & Ancient Grain tortillas cater for the growing number of people looking for healthier menu choices.

Natasha Bailey, head of out of home sales at Mission Foods, said: “As we look ahead to growing trends that are set to continue influencing UK menus, there are a huge number of opportunities for wraps and flatbreads. Street food and food-to-go are key areas for us, and the demand for healthier choices shows no sign of slowing down. It’s a really exciting time for the out of home market and as such, we need to adapt our range accordingly.”

Whilst Mexican cuisine has been popular in the UK for some time, and dishes on menus are seeing an increase of +6%, more authentic dishes are gaining momentum as street food vendors make a whole host of cuisines more accessible.

According to foodservice analyst MCA, over a quarter of industry ‘influencers’ say street food is one of the most important trends affecting menus; whilst a third say it will be the third fastest growing trading format over the next three to five years.

Street food also has strong links with healthier options, says MCA – dishes are often made to order with fresh ingredients which appeals to the growing number of health-conscious consumers. 43% of chefs say healthier eating is the most important trend affecting menus.

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