McVitie’s launches new TV breakfast campaign

United Biscuits (UB) today launches the latest TV advert in its now iconic McVitie’s Sweeet series for its recently relaunched McVitie’s Breakfast range. The latest campaign introduces a new member to the Sweeet family, as the range debuts its first advertisement with the addition of a flying squirrel.

Equipped with a jet pack, the newest addition to the Sweeet family has been cast “to reflect the oaty oomph received when eating the McVitie’s Breakfast Oaty Breaks”, one of two new products in the McVitie’s Breakfast range which now also includes McVitie’s Breakfast Fruit amp; Oat Bakes.

Following the initial roll out to UK stores in May, the 30 second advert represents the next stage of the UK launch of the range and will premiere on Wednesday July 8, as part of UB’s £3m media investment to launch the next generation of breakfast biscuits which also includes PR and bespoke in-store promotions.

Kerry Owens, head of healthier at United Biscuits, said: “The launch of McVitie’s Breakfast advertising campaign marks another momentous occasion for us, as we further expand our range of healthier breakfast biscuits – adding two new products to the offering. With 55% of us eating breakfast on the fly, it’s no surprise that the healthier biscuits category is worth £46m, and breakfast biscuits have been driving the growth in this category”.

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