Led by the insight that flavour is the number one purchase driver for 51% of snackers [KP Snacks Insights Report/Mintel 2017], McCoy’s is bursting back on to TV screens with its newest launch to the market: McCoy’s Chips.
Live from April 27 to 10th May, the 20” TV spot is set in a traditional fish and chip shop on Brighton seafront.
Supported by a £2m investment, the TV advert is accompanied by a subtitled social film as well as an outdoor campaign and shopper activation. The campaign positions McCoy’s Chips as ‘the love child of the chip and crisp’.
The new campaign aims to drive further awareness and sales of the McCoy’s Chips range, which has delivered more than £1m RSV, according to KP. Launched in 2016, the campaign resonated with consumers, delivering a 29% sales uplift in the media campaign period [KP Snacks Insights Report/Mintel 2017].
McCoy’s Chips come in 125g sharing packs (RRP £1.50), 70g £1 PMPs and in multipacks of six 25g packs (RRP £1.60). It is available in three flavours – Sea Salt, Salt & Vinegar and Chip Shop Curry Sauce.