McCoy’s, the KP-owned crisp brand, is launching its second season as the Official Crisp Partner of the Football League with an engaging on-pack promotion and heavyweight marketing campaign.
Kicking off this month to coincide with the start of the new Football League season, the McCoy’s Win Your Club on-pack promotion will be running until November 2015 across select handypack and multipack SKUs. The promotion offers an array of ‘money-can’t-buy’ prizes, including a ‘Win Your Club’ ultimate package which gives entrants behind the scenes access, the chance to meet the team and front the media, and more. Fans will also be able to get their hands on thousands of free tickets and branded merchandise such as football scarves.
Following last season’s hugely successful McCoy’s Football League campaign which received thousands of entries, this exciting new promotion builds on the insight that your team is part of a fans identity and leverages the community appeal of Football League clubs.
Jeff Swan, marketing director at KP Snacks says: “McCoy’s is worth over £105m and 2015 is a huge year for the brand. Last month we transformed McCoy’s with a modern, bold new look across the entire range. But we’re not stopping there, we’re following this up with further media activity, plus our continued partnership with the Football League and our brilliant ‘Win Your Club’ promotion.
“We know McCoy’s is a great fit with football and this activity is a perfect way for the brand to reach millions of consumers in a really engaging and credible way. Retailers can capitalise on the huge consumer awareness and demand by stocking up and creating first class displays in-store using the range of POS material that has been developed.”