McCoy’s puts in Gold Medal performance

United Biscuits UK (UBUK) is delighted to receive the Foodservice Brand of the Year Gold Medal for the performance of its leading bagged snack brand, McCoy’s.

The brand is currently celebrating five years of consecutive growth and the entire range is now worth over pound;85m RSV. The brand continues to be popular with men but is also a firm family favourite bought by 6.6 million households in the UK, a figure that has been bolstered by an extra two million households over the last two years.

It has been a busy year for the McCoy’s brand. The core range underwent a packaging re-design to modernise the brand while still keeping the traditional heritage; pound;4m was invested on a massive TV advertising campaign; McCoy’s reduced its saturated fat content by 30%; and McCoy’s Jackets were launched.

It is not just through traditional retail outlets that McCoy’s enjoys success. Sales of McCoy’s have grown by 19% over the last year through foodservice channels, cost sector, vending and licensed outlets, highlighting McCoy’s popularity as one of the UK’s favourite snacks.

Nick Stuart, commercial manager at UBUK, comments: “McCoy’s crisps enjoy a loyal following of consumers who want a real man’s snack to give them instant fulfilment and satisfy their appetite. There are exciting new ranges to be launched in 2008 which will be supported by McCoy’s ‘Man Crisps’ TV campaign.”

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