McCain Foodservice is relaunching its product range in order “to make it easier for wholesalers and caterers to maximise sales, deliver customer satisfaction and realise the potential of potato in their kitchens, and on their menus.”
McCain said its research had shown that with chips covering a 1/3 of the plate, caterers understand the impact of serving great chips but there are three clear areas where they need additional support in order to build their reputations:
- With customers, to help to make sure that expectations are being met and every menu occasion is brilliantly consistent.
- With menus, to ensure there is good availability of a wide selection of great products that make menus stand out from the crowd.
- In kitchens, help to offer great quality ingredients that support caterers with working smarter and more efficiently.
To ensure support for these customer needs and offer the right solutions McCain is relaunching its ranges with a clear focus on customer, menu, and kitchen solutions.
The new lines are:
Original Choice “everyday done brilliantly”. This range, which includes chips, roasts, hash browns and pizza, always delivers a fantastic customer experience and provides busy operators with ease and convenience for stress-free catering.
Menu Signatures – aims to help operators to stand out, and includes Skin-on Fries, Sweet Potato Fries, and Gastro Thick chips, among others.
Chef Solutions – This range focuses on natural and quality ingredients, providing caterers with back of house solutions, whatever the sector. Includes the McCain Simply products, which are just peeled, chopped, blanched and quick frozen ready to be used as an ingredient, topping or sides, as well as Jackets, which enable operators to serve oven baked style potatoes in a fraction of the time.
Jo Holborn, McCain foodservice marketing and category controller, says: “Our three new ranges are ready to help operators create real talking points on their menus and build reputations by supporting them where they need it, with the customer, menu and kitchen.
“It is these talking points that will spread the word about how well operators serve the food their customers love. And it is these talking points that will help operators to realise the potential of potato in their kitchens and on their menus.”
The new ranges will be available from May 2016, and are easier to shop, with clear segmentation of benefit by range and clearer packaging.