MBL unifies its own label wine

MBL has re-launched its own-label wine range to improve the offer in Budgens and Londis.

The re-launch will initially focus on European wines and includes a range of 15 entry level wines from France. These range from Vin de Table, a number of Vin de Pays to a selection of appellation contr ocirc;l eacute;e wines, including Claret, Muscadet and C ocirc;tes du Rh ocirc;ne.

Italian and Spanish wines are next, followed by German wines, resulting in 50 new own-label wines with identical offerings in Budgens and Londis stores.

The Budgens and Londis ranges also share identical label designs. Each group of wines has a different look, but features an ‘exclusively selected by MBL’ logo giving them a common theme. All the wines, except Muscadet and Ros eacute; d’Anjou, are screw cap.

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