MBL refocuses supply chain on customers

MBL has focused on getting the basics right as the first part of the transformation strategy to build the industry-leading supply chain for the independent retailer, according to the man in charge.

This has centred on improving quality, accuracy and standards. “Last year saw the start of the transformation, which delivered some excellent results,” said Mark Aylwin, MBL supply chain director.

Improvements so far include a 90% reduction in beer damage through investment in new custom-built cages; accuracy levels up to 99.7% and the highest-ever product availability.

“Our core operating principle is to put the customer at the heart of everything we do. We have re-named our regional distribution centres as retailer service centres (RSCs),” said Aylwin.

“As part of our focus on the customer, we have improved our on-site meeting facilities, in order to encourage our retailers to visit and use the RSCs.

Key improvements planned for 2006 include investing in a new chilled fleet of vehicles with new branding and developing the fresh network.

“A key to delivering our vision will be working closely with retailers on the development of our supply chain strategy and we will be setting up focus groups to invite retailers to take part in this,” added Aylwin.

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