MBL opts for traffic light labelling on its own brand

MBL has announced that the company is following the FSA (Food Standards Agency) guidelines on food labelling.

It is introducing traffic light labelling to a number of own brand products, including sandwiches, ready meals, sausages, burgers, breaded fish and poultry.

The new labelling will be rolled out from spring this year. It will initially be on Budgens products and will then follow at Londis.

Front of pack signing is designed to give ‘at a glance’ information on salt, fat, saturated fat and sugar levels, aiming to help customers make decisions quickly.

Further panels on the back of the pack will provide customers with more detailed nutritional information and GDA (Guideline Daily Amount) recommendations.

MBL food technologist Amy Standen said: “Budgens and Londis are convenience stores and our shoppers are often under time pressure, coming in to buy a few items rather than to do a leisurely shop.

“The simplicity of the traffic lights systems means that consumers are able to quickly and easily spot the information on packs to enable them to choose products that suit their lifestyle and health requirements.”

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