Mayfair is celebrating its 20th anniversary this year and to celebrate, JTI is introducing a limited edition pack – available in all channels from this week for two months only.
The limited edition packs feature a new background and a 3D crest, as well as the introduction of a ‘20 Years of Quality’ message on-pack and a coloured inner foil. The design will be available across King Size Full Flavour and King Size Smooth 10s and 20s whilst stocks last (price marked and non price marked).
To increase sales through the wholesale channel, JTI is giving independent retailers across the UK the chance to win £20,000 worth of prizes including 50″ plasma TVs, MP3 players and £100 Love2Shop vouchers.
To take part, retailers simply need to cut out and collect four barcodes from outer wraps of Mayfair sold during the competition period and send them to JTI with the accompanying entry form. Retailers should look out for entry forms in the post, in Cash amp; Carry outlets and Wholesale News. Retailers must return their barcodes by 30 September to be in with a chance of winning and the winners will be announced in October.
Jeremy Blackburn, JTI’s Head of Communications, comments: “The Mayfair brand is all about providing adult smokers with quality at an affordable price. We’d like to say a big Thank You to retailers for their continued trust and support, which has helped Mayfair become the UK’s No.1 mid-price cigarette brand and wish all retailers the best of luck when entering the prize draw.”