Matthew Clark helps time-pressed on-trade customers “wrap up orders twice as quickly” with online ordering

Matthew Clark, the UK’s biggest on-trade wholesaler, has revealed this week that  its new online ordering platform cuts order times by half.

Research carried out by the wholesaler reveals that this Christmas, bartenders, waiters, hotel staff and chefs will be loading up on overtime managing on just five to six hours of sleep a night. The research by Matthew Clark reveals that those in the industry will be working an extra 28 hours over the festive period. In this time, says a spokeswoman, “you could pour 840 pints of Guinness or cook 168 steaks”.

Matthew Clark’s research, conducted by Vital Statistics among 1,000 people who work in hospitality between November 14 and 28 this year, reveals that 36% of its customers place orders outside normal office hours and the online ordering service (Matthew Clark Live), being available 24/7, user-friendly across multiple devices as well as having a speedy repeat ordering mechanic, means that customers can manage their ordering at their convenience, and place orders twice as quickly compared to more traditional offline methods such as fax and phone.

Time is seen as a precious commodity in the hospitality industry, with the majority of those employed in the sector saying they only get between five and six hours’ sleep a night over the festive period, when experts recommend between seven and nine hours of sleep[iii]a night to encourage productivity and help concentration. Worryingly, 64% say that they very regularly miss out on sleep and especially so over the festive period and nearly 10% are getting by on just three to four hours’ sleep. Over a lifetime in hospitality, workers will miss out on over 120 hours of sleep – five whole days – over the festive period alone.

Matthew Clark marketing director Geoff Brown said: “Christmas is a very busy time of the year for the hospitality industry and striking a work life balance is a huge challenge. The festive period is prime time for business and to make the most of friends and family, so we want to help our customers take back some to time to spend with loved ones – or just catching up on sleep. Encouraging our customers to place their orders online is just one of the ways we’re helping them save time this Christmas.”


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