On-trade wholesaler Matthew Clark is taking its premium beer and cider ranges to the Hyde Park British Summertime Festival next week (July6) for its biggest-ever Boutique Beers event.
The wholesaler is hoping to tap into the UK’s vibrant festival scene where its partner bar and events company Peppermint will be providing all drinks solutions throughout the 10 day consumer event. At Matthew Clark’s Boutique Beers Festival, taking place between 3pm and 9pm on July 6, visitors will be able to taste through a range of over 200 premium products and share passion for premium and craft brewing with the people behind the bottles, cans and kegs.
Taking Boutique Beers to this festival setting follows a recent surge in demand for global craft beers and ciders at Matthew Clark, as reflected by booming sales in the Speciality Draught Lager arena, with sales up nearly 70% on last year and sales of Speciality Packaged Lager up 40%. Sales of Premium Packaged Cider are also up 6.2%, with customers increasingly reaching for a new, interesting, and great quality product when selecting a beer or cider [all figures from Matthew Clark, MAT].
The wholesaler’s tents will offer three different tasting spaces: one for beer, another for cider and a third including a space dedicated to “Hoptails” – beer cocktails – in collaboration with Pernod Ricard. The Boutique Beers Festival will unite British and international producers at the forefront of the craft movement. New listings from Devon cider-makers Sandford Orchards highlight Matthew Clark’s growing premium and heritage cider range, which will also include Angry Orchard’s offerings from the Apple Belt of New York and Sxollie from South Africa. Matthew Clark will be showcasing a range of new beer listings too, such as London brewer By The Horns and Colorado’s Crazy Mountain.
Justin Wylde, category manager for beer, cider and softs at Matthew Clark said: “This year’s Boutique Beers Festival is set to be the best yet. We’re delighted to be taking part in British Summertime and look forward to introducing 18 beers and 25 ciders which have recently been added to the portfolio. For the first time ever, in addition to the tents, BrewDog, Meantime and Pilsner Urquell will also be present, sharing their beers from trucks. Great beer, of course, deserves great food, and there will be a range of things to try from the finest street food trucks on site, as well as ice cream, all complemented by live music in Hyde Park.”
You can download a flyer here: Boutique Beers Live- The festival Edition_invite_eshot