The Martex Cash Carry division of CJ Lang has recently extended its Super 6 promotional programme into its depot in Perth.
Super 6 encompasses six exceptional customer offers over and above all other promotional activity, and was designed to enhance the overall customer package. The offers cover catering, grocery, soft drinks and licensed categories and deals change on a three-weekly basis.
Martex first launched Super 6 in its Dundee depot in July of last year. The early indications of success resulted in a roll-out to the Aberdeen depot fairly soon after.
The deals are displayed in a hot-spot area at the front of the depots and are highlighted by point of sale.
Wholesale director Dick Smith explained: “Super 6 has proved extremely successful for us since its launch in July of last year and has definitely improved our overall sales performance.
“We understand that competition is tough for our customers and Super 6 provides an additional platform for them to compete. We are confident it will prove to be as successful in our Perth depot.”