The Martex Cash Carry division of Scotland-based CJ Lang Son is set to issue free beer chillers worth approximately £200 to all current members of its retail club.
Lynn Ritchie, wholesale marketing manager, said: “Summer is a key selling season for beers and lagers. A chiller can provide a local store with a crucial point of difference from the multiples.”
Membership of the Martex retail club is available to all its customers.
It provides a tailored promotional programme incorporating nine promotions a year consisting of approximately 25 lines per promotion.
By purchasing one case of each promoted product the retailers can enjoy retrospective bonus payments paid directly into their bank account.