Mars Chocolate UK is adding a new combination to its Galaxy Duet range – Toffee & Popcorn. The new single bar has an RRP of £0.60, and will be supporting the launch with a dedicated TV push, with a media spend of £600,000; this will see the popular Moon River advert – featuring music artists, Chanele and Bxnjamin – return to UK TV screens for four weeks.
The new product will also have a strong presence across social media and digital platforms thanks to a dedicated online launch.
Galaxy Duet Toffee & Popcorn brings together two flavours that consumers can enjoy separately, or combine, and comprises two fingers of Glaxy chocolate – one filled with a smooth toffee sauce, the other featuring a combination of crunchy, salted toffee and popcorn pieces.
To bring the new product to life in store, retailers will be able to choose from a comprehensive range of PoS and display solutions, including pre-filled units and front of store display.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, says: “With dedicated investment in TV and media helping to ensure the new product is front of mind for consumers, we encourage wholesalers and retailers to ensure the product is placed in a prominent location in-depot and in-store and use the PoS materials available to create visible and eye-catching displays.”