Map Trading expands range to meet growing demand for world foods

Map Trading, the specialist world food wholesaler which is part of the Bestway Group, is widening its range of speciality products and ingredients on the back of continuing fast growth in food from around the globe.

Map says it is in discussions with many overseas suppliers to import authentic products to grow its range plus compliments products made under its White Pearl brand with the growth in world foods coming from consumers constantly embracing ethnic cultures – in travel, fashion, art and cuisine.

Dawood Pervez, head of Map Trading, said: “Specialist world foods are gaining increased shelf space on independents’ shelves as more retailers look towards what their customers actually want. TheUKis now a truly ethnically diverse country with an extensive multicultural kitchen. This is great news for retailers for a number of reasons: to serve the ever increasing ethnic customer base with ‘products from home'; to tap into the trend of scratch-cooking and the movement towards more audacious cooking styles; and to differentiate their stores from other high street retailers.”

Dawood continued: “In a competitive marketplace, retailers have to make their store a destination – World foods can be a key driver to additional footfall and profit if they get it right. What was speciality a few years ago is more mainstream today. As a wholesaler we have to give our customers the ingredients for success. Map has always had a tremendous South Asian range but we are now sourcing products from around the globe including Africa, the Middle East and Eastern Europe to offer a complete solution for convenience and traditional food stores.”

To highlight the depth of range, Map is now producing a monthly deals brochure, distributed to all Bestway customers, and available in depot. It is also working with Bestway and Batleys to re-order the world foods aisles to increase visibility and impact at depot level.

The full range of Map Trading products, including White Pearl and imported brands, is available through most large world foods distributors as well as Bestway and Batleys depots throughout the UK and online at bestway.co.uk and batleys.co.uk.

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