Manchester wholesaler scores with a “GREAT” new business scheme

Bettaveg, a wholesale fruit and veg business based in Manchester says it has been able to invest in more staff on the back of a government initiative which aims to offer information, inspiration and advice to SMEs looking to take the next step in their growth.

The “Business is GREAT” campaign (, brought together Bettaveg and WRAP, the non-profit, government and EU-funded organisation which helps businesses and local authorities and communities to cut waste and find more sustainable ways of working.

Based at New Smithfield Market in East Manchester, Bettaveg supplies wholesale and prepared fruit and vegetables, dairy goods, breads and other items to customers across the North West, among them Manchester United Football Club. Along with Manchester United, it worked with WRAP’s resource efficiency experts to help the suppliers cut business costs by reducing waste.

Running a programme for its supply chain that includes workshops, site visits and access to WRAP’s advisers has enabled Manchester United to share best practice and address some of the challenges faced by its suppliers.

As a result, working relationships have been improved as suppliers now have a greater understanding of the football club’s aims and objectives.  Significant financial savings are being achieved; including identified potential savings of £5,000 for Bettaveg as a result of the improved working relationship.

Angela Wallwork of Bettaveg said:  “Working with WRAP and the supply chain partnership has helped us to learn more about sustainability and how we can make savings. Being resource efficient is already saving us money and will do in the future. Through this partnership, we have also gained a greater understanding of the needs of our customers and how we can strengthen our commercial relationships. This should help us to increase sales and win new business.

“We are supporting the Business is GREAT campaign to highlight our story to other SMEs employers looking to grow and show the support available to help them fulfill this ambition.”

Matthew Hancock, Minister for Skills and Enterprise said: “Small businesses are crucial to the success of our economy, which is why we are showcasing the best of British business through our ‘Business is GREAT’ campaign. We want people in East Manchester to know about the support that the Government is providing to make it easier to start and grow a small business.”

Joining the supply chain partnership led to the Bettaveg implementing a number of more efficient practices, while a WRAP adviser made a one-day visit to advise on how current measures could help and what further actions could be taken.

As a result, Bettaveg has taken on five more people to meet increased demand for its products, as well as safeguarding 27 existing jobs in the depot.

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