The Nestlé Rowntree Manager of the Month for October is awarded to Steve Powell, assistant manager at Bestway, Plymouth.
Powell started his working life collecting pallets with Nurdin Peacock when he was just 15 year old. Since then he has given more than 30 years dedicated service to the sector. He first joined Bestway in 1997 to work as a trade controller in the Bristol depot, before moving to his current role in Plymouth when the depot opened in 2001.
During his career Powell has not only built up fine relationships with his customers, based on his desire to guarantee they have the best shopping experience possible, but he has also established excellent relationships with suppliers, thus ensuring he achieves the utmost success for his business.
In fact, this year Powell has contributed to some excellent performance results for Bestway, Plymouth. Total confectionery sales are up by an excellent 11%, while Nestlé Rowntree confectionery sales have increased by a whopping 35%, building on the substantial sales growth the depot has seen every year since opening.
For Powell, ensuring his customers have the best possible shopping experience ranges from providing them with motivating promotional opportunities, to ensuring they cannot miss the latest pieces of supplier activity, to keeping his depot clean and tidy and a pleasant place to shop. But it is his recognition of the importance of brilliant execution that is particularly impressive, and what he has been recognised for with this award.
Powell’s focus on ensuring customers cannot miss key activity, such as new product launches and promotions, has meant customers have been able to capitalise on profitable opportunities. With regard to Wonka for example, the new bars have succeeded in attracting shoppers to the confectionery category, resulting in incremental sales for retailers. This activity was highlighted by Powell, using both high impact displays in store, and his regular leaflet to the 80% of his customers who are delivered wholesale, thus making sure his customers could stock up as early as possible to maximise their sales and profits.
“Customers often shop without really thinking, as they are picking up the same things every day. Therefore, by building big, impactful displays we can create a point of interruption in their shopping trip,” says Powell. “We have already started on our Christmas displays.”