The Nestlé Rowntree Manager of the Month for March has been awarded to Paddy O’Connor, operations manager of Dee Bees.
A member of the Today’s Group, Dee Bees is based in Grimsby in North East Lincolnshire, and has been operating for 43 years. O’Connor has been with the company for 18 months, and has 20 years experience in the industry.
In his time as operations manager he has already made a big impact, introducing a range of improvements for both the delivered and cash and carry elements of the business.
Focusing on providing the best possible service for customers, one of his first moves was to re-lay the depot shop floor. By moving sub groups within the depot he improved the cash and carry display. Prime positions for beacon brands such as After Eight and Quality Street were used to make it easier for his customers to find what they were looking for.
O’Connor, however, has specifically been recognised for this award for his enthusiastic attitude towards working with suppliers. Always keen to embrace new ideas which boost business for both Dee Bees and suppliers, in January O’Connor delivered a trade week which generated a fantastic sales uplift – a quarter of his annual Nestlé Rowntree confectionery sales in just one week.
At a time when confectionery sales are typically slower, O’Connor and his Nestlé Rowntree contact David Wright planned the trade week to deliver motivating consumer promotions directly to customers utilising Nestlé Rowntree’s car sales team. This included the KitKash promotion featuring favourite brands such as KitKat and Aero – the fastest growing top 20 confectionery brand. Such promotions in turn help independent retailers to boost their confectionery sales, as they provide offers that are motivating to consumers. For example, a three for 89p confectionery deal sited in a dumpbin can increase sales by up to 450%.
O’Connor ensured the smooth execution of the car sales operation by arranging storage of the additional stock, organising for it to be ready for collection and setting up a specific checkout so the car sales team could move the stock out of the depot quickly. He even set up a special account so efficient monitoring of sales could take place. In addition, he supported the promotions in depot with high-impact displays, ensuring his customers could not miss the offers.