The Nestl eacute; Rowntree Manager of the Month for December is awarded to Adrian Threlfall, depot manager of Hancocks in Watford.
Threlfall has worked for Hancocks since 1984 and became depot manager of the Watford branch on its opening in 2005.
He has been recognised for this month’s Manager of the Month award for his work to maximise the depot’s confectionery sales during the Christmas period.
Working closely with Nestl eacute; Rowntree sales development executive Maria Anaya Saenz, Threlfall has demonstrated the benefits of selling Christmas confectionery early in the season with the depot generating incremental sales as its customers have bought early and then returned to buy again.
As a result of having early visibility of Nestl eacute; Rowntree’s Christmas range, Threlfall was able to pre-sell it to his top customers at the beginning of the season. He also made it clear to them the benefits they would see by stocking particular seasonal lines early. Giant Tubes are an excellent example, as shoppers buy them early thinking they will store them but actually end up consuming them and having to come back and buy more. This has resulted in the depot’s sales of Giant Tubes increasing by 30% already versus the same time last year.
From mid September, Threlfall and his team have also maintained a large four pallet Christmas display at the front of depot, plus further display stands located in key points of interruption so customers cannot miss them. Such displays are critical for making big brands, such as Quality Street and After Eight, highly visible to customers. Quality Street is a favourite brand at this time of year and is in the midst of a pound;3m Christmas-themed media campaign, meaning shoppers will be looking for it in store. Threlfall and his team have ensured his customers do not miss out by continuously replenishing the stock to provide full availability.
In addition, the depot also distributed a number of free-standing Nestl eacute; Rowntree seasonal display units to customers during two trade weekends in September and October. This will also encourage customers to both stock the right products and display them early in store.
As a result of this activity, the depots Christmas sales are up 49% versus the same time last year.
Outside of work Threlfall enjoys spending time refurbishing houses.