Makro has launched a campaign called ‘Love the pub’ and claims it could save publicans up to pound;27,000 a year.
It believes that by looking closely at the prices they pay publicans could make savings, and it has launched a website allowing them to compare their current costs with those they would pay at Makro.
Makro has been joined in the campaign by suppliers and industry organisations, such as Carlsberg, Coca-Cola, the Fair Pint Group, the Federation of Licensed Victuallers and Highland Spring.
Allard Sjollema, food buying director at Makro, said: “In the current climate every penny really does count, and that’s where we can all help by committing to offer the most competitive prices to help pubs cut costs.”
In addition, teams of expert customer consultants, some of whom are former publicans, have been introduced across Makro’s 33 stores to give bespoke help and advice, including pub visits, to local landlords.
The ‘Love the pub’ campaign follows Makro’s National Pub Drive which launched in August and involved staff visiting over 3,000 pubs to find out about their business and highlight cost-saving opportunities.