Makro has unveiled a £7m makeover of its store at Charlton in south-west London, which will act as the template for development of all the stores in its 33-strong estate.
In addition to major improvements to its fresh produce offer, which were announced by managing director Philipp Dautzenberg at the FWD conference in April, the changes include a complete refurbishment of lighting and racking, a roof over the 650-space car park and a 5% increase in sales space to 119,222sq ft. There are also a number of shop-in-shop areas within the store.
The product assortment has also been increased with 1,500 additional non-food lines and 2,000 extra food lines.
When Dautzenberg unveiled the plans for the fresh produce section in April, he said he believed developing the offer for caterers could provide major growth in sales and profits. Additions to the fresh produce offer include a fresh fish counter and a cut and collect butchery. It now offers more than 300 cheese lines and 250 fruit and vegetable lines.
Dautzenberg said Makro had also invested in staffing, with specialist advisors in meat, fish, fresh produce and wine on hand to help customers.
He said once the concept had been fine tuned at Charlton it would be rolled out across the entire estate, with four stores already selected for improvements next year.
Although Makro has not added any new sites to its estate this year, Dautzenberg said it was looking at a number of potential additions, although the priority would be improving the existing stores.