Lowries has celebrated 25 years in wholesale with a special trade day at its depot in Penrith, Cumbria.
Customers new and old turned out to tour the depot and take advantage of some of its anniversary deals.
Trade stands at the event included those run by Imperial Tobacco, Red Bull and Gallaher.
Peter Lowrie welcomed his customers to the event and said he hoped to hold more of the same kind of events in 2010.
The wholesaler started life as a single 10,000 sq ft depot, but has grown to a multi-depot business with outlets at Killingworth, Hexham and Penrith.
The company also marked its first quarter of a century with a gala dinner at the Civic Centre in Newcastle upon Tyne, with more than 300 customers, staff, suppliers and friends attending.