Lost sales main concern of tobacco retailers ahead of display ban

More than a third of independent and convenience retailers are worried about lost sales ahead of the tobacco display ban next month, a new survey has revealed.

The survey of 290 retailers, commissioned by JTI and  carried out by CheethamBell JWT, indicates that, with less than a fortnight to go before the universal display ban comes into effect, lost tobacco sales are a concern.

The research also reveals that 98% of retailers are aware of the date that the display ban comes into effect, but 30% do not expect to have their display ban compliant solution in place until the last minute, leaving little time to prepare.

Jeremy Blackburn JTI’s head of communications, said: “This is the last chance for retailers to prepare. The display ban represents a significant challenge to retailers and only those who train their staff now on how to manage the category in the new environment will see a smooth transition. Putting best practice in place now is one way to ensure staff are ready for the changes ahead.”

Blackburn said JTI was working closely with retailers to reinforce the “be prepared” message, to help retailers remain compliant. Alongside this, JTI’s sales force have gone through an intensive training programme “to ensure they are well equipped with the essential skills to assist retailers in the challenges that lie ahead in a display ban environment.”

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