Londis outlines key points of strategy

The strategy for Londis in the year ahead has been presented to retailers by management of Musgrave Retail Partners GB.

Speaking at the Londis Retailer Conference in Harrogate, managing director Phil Smith said 2007 was a challenging year, but Londis had made progress.

He went on to outline his key focus areas for the year ahead: “To progress our brand’s signature categories of alcohol, bakery and food-to-go and, as the trading environment gets ever tougher, to focus on offering customers competitive prices and value.

“The conference sets the agenda for the year ahead and we are confident that we can develop a powerful and compelling brand for Londis.”

Musgrave GB announced its commitment to invest in retailers’ margins through reduced wholesale prices. It said there would be a phased approached to improve pricing across key KVIs and it also committed to invest pound;1m in the promotional programme by extending the promotional buying-in period in-store from three weeks to four.

The company also announced a complete overhaul of its supply chain, including:

l replacing all the group’s supply chain systems

l rolling out chilled vehicles to the fleet

l re-equipping the entire network with new roll cages

l rolling out ‘pm’ deliveries, offering substantial benefits to retailers

l introducing six-day deliveries

l introducing more backhaul deliveries

l rolling out recycling initiatives to collect cardboard and plastic from retailers and return to retailer services centres to be recycled.

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