Londis, the independent symbol retail brand currently owned by wholesaler Musgrave GB, has invested in a national radio campaign to drive customers into stores over the August bank holiday.
The campaign features ‘Summer Show Stoppers’ building on its red hot deals theme and promotes Londis as the local convenience store with big brands at low prices.
The adverts will air for four days in the run up to the August Bank Holiday weekend from Thursday 27 August through to Sunday 30 August. Two different adverts will run promoting big brand wine and beer deals.
Products on promotion are; I Heart Prosecco at £5.99, Echo Falls wine at £5, Budweiser 12 pack at £10, Hardy’s Crest wine at half price (£5.59) and Carlsberg 4 pack cans at only £4.