Londis launches new own-label value bays

Londis has launched new own-brand value bays to offer its retailers a collection of top-selling SuperValu and Daily Basics products at rounded price points following the success of its “round pound” bays earlier this year.

The new bays will include 18 products from Londis’ mid-tier and entry level own-brand ranges and will be priced at £1, £1.50 and £2.

The move follows the launch of Londis’ “value that really counts” branded pound bays in January this year, which, says Londis, saw retailers achieve a like-for-like increase in sales of 120%. The new initiative extends the offer, with SuperValu products sold at four price points including SuperValu Tomato Ketchup at £1, Daily Basics Jaffa Cakes at £1, SuperValu Foil at £1.50 and SuperValu Ultra Kitchen Towels at £2.

To support the offers, Londis retailers will be given free merchandising support, including end bay kit with pennants, window posters, shelf cards and barker ears to ensure all deals are maximised and shoppers benefit from these great own brand prices.

Scott Wharton, Londis sales director said: “The own brand value bays are another fantastic way for our retailers to provide their shoppers with value for money as well as quality. With more competition on the high-street than ever before, initiatives like this are crucial to help Londis retailers stay ahead of the curve and remain competitive. The bays protect our retailers’ margins whilst offering their shoppers value for money and aim to provide added benefit in increased total basket spend.”

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