British American Tobacco (BAT) is next month launching two limited edition packs on its best-selling capsule cigarette range, Pall Mall No.1.
The two limited edition designs will be printed on the external polywrap only, leaving the Pall Mall pack underneath; and the product, unchanged.
A BAT spokeswoman said: “This could be the last opportunity for retailers to maximise on gantry space while they’ve still got it, ahead of the RDB [“going dark”] early next year.
“Pall Mall has always been known as the innovator in our portfolio” added Pall Mall brand executive, Carla-Maria Streit. “It is also central to BAT’s core MOR£ Together programme, so we’re making it easier for retailers to stock up and sell by keeping the brand relevant—that means they’ll have more opportunity to benefit through our MOR£ programme too.”
The Pall Mall limited edition packs will be launched across the UK in early August for one month only. The packs are available in price marked packs, at £6.49 for a pack of 19 and are also available in non-price marked packs in both packs of 10s and 19s.
According to Nielsen research [May 2014] Pall Mall is the UK’s No.1 capsule range and captures more than half (52%) of all capsule cigarette sales.