The re-launch of Landmark Wholesale’s Lifestyle Value brand is being highlighted in Lifestyle Express retail stores with a new display initiative.
Landmark Wholesale business development director Chris Doyle explained that ‘Value Zone’ displays had proved successful in Landmark members’ depots and the principle was now being extended to stores.
He said: “The in-store Value Zone displays show shoppers that Lifestyle Express stores are committed to offering value and choice and competing with the multiples. These products make shopping locally more affordable, which is just what shoppers are looking for in the current economic climate.
“It is also good news for retailers as they are guaranteed a minimum of 35% POR on every Lifestyle Value own brand product. The packs clearly communicate ‘value’ while the product quality inside is at least as good, if not better than equivalent brands.”
Lifestyle Value is Landmark Wholesale’s price-marked, economy range of everyday groceries. The range was increased to coincide with the re-launch and Doyle said further new products were about to be introduced.