Manchester-based wholesaler Rayburn Trading says a 15% increase in confectionery sales over the past 12 months has helped boost its annual turnover to more than £86m.
The family-run company, which marks its 60th anniversary this year, originally specialised in household and toiletry sectors but added confectionery and soft drinks to its product portfolio back in the Noughties.
Rayburn now counts the sweets category as one of its main sales drivers, with more than £28m worth of products sold during 2017.
Howard Goldman, director at Rayburn, said: “Having a range is extremely important to our customers and we’re passionate about creating a one-stop-shop, where retailers can cover off as many categories as possible under one roof.
“There’s still work to be done if we are to establish confectionery as one of our flagship offerings but, based on our performance last year, we’re confident that the category will continue to go from strength to strength.”
The wholesaler has also set out plans to reach a turnover of £92m in 2018, with export forming an integral part of its growth.
Goldman added: “Our roots are firmly in Manchester and we’re incredibly proud to fly the flag for the North West, both nationally and globally.
“We currently export to 70 countries across the world and have set our sights on entering new territories this year to truly take us to the next level.”