Lesley Brown, of Frankmarsh Stores, Barnstaple, told the FWD PR Action Group (PRAG) that her business would not have survived but for the inspiration of the MSYS campaign. It’s a business driver, she said. This is her NIW 08 plan.
Sunday 1st June
We give out invitations detailing the week’s events
Monday 2nd June – Moany Monday
Using questionnaires and small customer forum we will encourage customers to tell us what we do well and what we need to improve on.
Tuesday 3rd June – Community Cuppa Day
10am – 3pm making a Tetley cuppa with a McVitie’s biscuit for customers – we’ll try to find oldest resident as special guest.
Wednesday 4th June – Walk Shop Day
Encourage customers to walk to the store (link with local school?) to help the environment and promote healthy lifestyle and healthy products.
Thursday 5th June – Retail as a Career
Reps from local job centre and local college to give talks on retailing as a career.
Friday 6th June – Volunteer Day
Perhaps customers with time on their hands would like to volunteer at various charities/organisations looking for help.
Saturday 7th June – Patio ‘Beach’ Party
On our patio for customers who have taken part during the week – competitions, tastings, goodies, refreshments all with a beach theme.