Lesley Brown’s trade booster plan

Lesley Brown, of Frankmarsh Stores, Barnstaple, told the FWD PR Action Group (PRAG) that her business would not have survived but for the inspiration of the MSYS campaign. It’s a business driver, she said. This is her NIW 08 plan.

Sunday 1st June

We give out invitations detailing the week’s events

Monday 2nd June – Moany Monday

Using questionnaires and small customer forum we will encourage customers to tell us what we do well and what we need to improve on.

Tuesday 3rd June – Community Cuppa Day

10am – 3pm making a Tetley cuppa with a McVitie’s biscuit for customers – we’ll try to find oldest resident as special guest.

Wednesday 4th June – Walk Shop Day

Encourage customers to walk to the store (link with local school?) to help the environment and promote healthy lifestyle and healthy products.

Thursday 5th June – Retail as a Career

Reps from local job centre and local college to give talks on retailing as a career.

Friday 6th June – Volunteer Day

Perhaps customers with time on their hands would like to volunteer at various charities/organisations looking for help.

Saturday 7th June – Patio ‘Beach’ Party

On our patio for customers who have taken part during the week – competitions, tastings, goodies, refreshments all with a beach theme.

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