Landmark wholesale’s first big promotional push of 2016 is a £1 promo, described as the group’s “biggest-ever £1 promotion”.
The £1 Attack promotion, which runs from January 25 to February 13 2016, combines some 100 of the UK’s most popular products, such as Tango, Coke Zero, Cadbury Milk Chocolate Fingers, Evian, Monster Munch, Weetabix and Ribena. Every product is priced at just £1 for a single product or for a multi-buy deal.
All You Need for a £1 Attack is one of many category and own-brand promotions Landmark says it has planned for 2016, following the runaway success of 2015’s All You Need promotions. These promotions deliver exceptional value to the customer while rewarding retailers with excellent margins. And, as an added bonus, Lifestyle Express retailers can also get £30 cash back.
“We know the pressure faced by independent retailers and we want to help them fight back with great deals against the discounters and supermarkets,” said Phil Marx, Landmark Wholesale marketing controller. “This is our biggest ever £1 promotion and we’re giving retailers a brilliant start to the year by offering so many fantastic products at such great prices.”