Armed with the insight that big sporting events mean big business for retailers, Landmark is hoping that with its latest promotion, it’s providing retailers with all they need for 2016’s summer of sports, incuding the Euro 2016 football tournament and, later, the Rio Olympics.
In addition to the usual annual “big hitters” like Wimbledon, the end of the football season and the FA Cup, this year’s sporting calendar looks set to be dominated by the European Championships – which includes partipation from England, Wales and Northern Ireland – taking place this June.
Landmark Wholesale is thus aiming to provide retailers “with all they need to give their customers the best sellers for a summer of sport” with The Match, its latest promotional programme.
For a limited period only, the top 12 bestselling products for a night in in front of the footie will be on special promotion. These match day essentials include Stella Artois, Smirnoff Red, Fosters, Heineken and Coca Cola.
Retailers can also score a £50 saving simply by stocking all of the top 12.
The Match business drive kicks off on May 30 until June 18, 2016, exclusively in Landmark Wholesale member depots.